
Make the Right Decision for your Marketing Needs
Good Marketing Databases Start With Good Database Design
Marketing database design is where it all begins. It’s the single most important factor in determining whether your direct marketing efforts succeed or fail. If your database is too slow or too complicated, your users won’t like it and won’t use it, and eventually your IT department will wind up doing your marketing. We believe that databases should be fast, friendly, and intuitive.
The Right Database from the Right Marketing Database Company
Wouldn’t it be nice to find a database vendor that does good work at a good price, won’t over promise and under deliver, doesn’t make excuses when mistakes happen, and communicates in plain English without all the hype? Well here we are. At Decision Software, Inc., we’ve been building and maintaining quality, low cost marketing databases for over ten years, and we know our stuff. Let our team of experienced MDB architects help you avoid the common pitfalls that plague most “home grown” systems. Having worked with marketing users for years, we’re familiar with the types of questions they want answered.
Maintaining Your Marketing Database
Just as cars need oil changes, tune-ups, and brakes, databases require regular care and maintenance. Once your database is built, it’ll need regular updates, refreshes with new data, performance monitoring and tuning, and system updates, among other changes.
DSI can help you by managing your database on an outsourcing basis; our engineers can remotely keep your database in tip-top condition.

DSI's industry-leading marketing campaign database software provides greater flexibility, control, and efficiency.
Marketing campaign production services including building with MarketWide, running campaigns, produce solicit file, and much more.